All about Winnie the Pooh

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Merchandising revenue dispute

Diposting oleh Peacock


Pooh videos, soft toys, and other merchandise generate substantial annual revenues for Disney. The size of Pooh stuffed toys ranges from Beanie and miniature to human-sized. In addition to the stylised Disney Pooh, Disney markets Classic Pooh merchandise which more closely resembles E.H. Shepard’s illustrations. In 1991, Stephen Slesinger, Inc. filed a lawsuit against Disney which alleged that Disney had breached their 1983 agreement by again failing to accurately report revenue from Winnie the Pooh sales. Under this agreement, Disney was to retain approximately 98% of gross worldwide revenues while the remaining 2% was to be paid to Slesinger. In addition, the suit alleged that Disney had failed to pay required royalties on all commercial exploitation of the product name.[16] Though the Disney corporation was sanctioned by a judge for destroying forty boxes of evidential documents,[17] the suit was later terminated by another judge when it was discovered that Slesinger's investigator had rummaged through Disney's garbage in order to retrieve the discarded evidence.[18] Slesinger appealed the termination, and on 26 September 2007, a three-judge panel upheld the lawsuit dismissal.[19] After the Sonny Bono Copyright Term Extension Act of 1998, Clare Milne, Christopher Milne's daughter, attempted to terminate any future U.S. copyrights for Stephen Slesinger, Inc.[20] After a series of legal hearings, Judge Florence-Marie Cooper of the US District Court in California found in favour of Stephen Slesinger, Inc., as did the United States Court of Appeals for the Ninth Circuit. On 26 June 2006, the U.S. Supreme Court refused to hear the case, sustaining the ruling and ensuring the defeat of the suit.[21] On 19 February 2007 Disney lost a court case in Los Angeles which ruled their "misguided claims" to dispute the licensing agreements with Slesinger, Inc. were unjustified,[22] but a federal ruling of 28 September 2009, again from Judge Florence-Marie Cooper, determined that the Slesinger family had granted all trademark and copyright rights to Disney, although Disney must pay royalties for all future use of the characters. Both parties have expressed satisfaction with the outcome.[23][24]

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